We get DTC brands recommended — and advertised — inside ChatGPT, where buyers now ask before they ever hit Google. ChatGPT Ads went self-serve in May 2026. CPCs are $3–5 while the auction is still empty.
what's the best vitamin C serum for sensitive skin?
Based on reviews and ingredient quality, here are the top picks:
This is where buying decisions happen now
Built for Shopify DTC brands doing $50k–500k/month
Buyers ask AI assistants for a shortlist, not a search page — and the sources those answers cite change constantly. Brands that don't act are invisible in the conversation, and can't even see it happening.
"Best supplement for sleep." The assistant recommends a handful of brands. Shoppers rarely look past them.
ChatGPT Ads Manager opened to all US businesses on May 5, 2026. Ads show to Free and Go users in the US, Canada, Australia and New Zealand.
No minimum budget, CPC bidding, and a Conversions API that ties spend to actual revenue — built for testing small.
The AI Visibility Audit is a one-page snapshot of how AI assistants treat your brand today.
Report in 48 hours. No call, no pitch deck. Prefer email? Send us your store URL.
What the AI says about you: "a smaller brand with limited third-party reviews" — the exact wording, per assistant, is in your report.
One flat fee, one month, one honest answer: does ChatGPT advertising pay for your brand?
No contracts at any tier. You pay ad spend directly on your own card — we never hold client funds.
Free · delivered in 48 hours · no call required
15–20 real buying prompts for your category, run through ChatGPT, Perplexity and Gemini. One page: your appearance rate vs. your top 3 competitors, and what each assistant says about you.
Every engagement starts here — even the pilot.
$1,800 · one-time, flat
Ad spend is paid directly on your card — recommended test budget $1,500–3,000.
$1,200/mo
or 12% of ad spend · whichever is greater
Only offered after a completed pilot — we don't skip the test.
We measure your current AI visibility against competitors. Free, delivered in 48 hours.
We identify the buying conversations where your product should appear — and which are worth paying for.
Campaigns live in ChatGPT Ads Manager, conversions tracked to Shopify revenue, weekly email updates.
If the pilot's numbers justify it, we expand budgets, add Perplexity, and manage it month-to-month.
The platform is new. Nobody has 5-year case studies — including us. What early advertisers do get is $3–5 clicks before Q4 crowds the auction.
Self-serve access opened in May 2026 and the auction is still nearly empty. This is what Google AdWords looked like in 2003 and Facebook Ads in 2012: the cheap-click window that closes once everyone arrives. OpenAI is already expanding to the UK, Mexico, Brazil, Japan and South Korea. We'd rather run disciplined tests with you now than sell you hindsight later.
Run It Agency is run by Chanatip "Fame" Thawatwong — background in AI automation and DTC marketing, running campaigns hands-on in the ChatGPT Ads platform for consumer brands in the US, Canada, Australia and New Zealand.
Solo operator, on purpose: the person who audits your brand is the person who builds your campaigns. No account managers, no hand-offs — async communication and a weekly performance email you can read in two minutes.
No. Ads don't alter the assistant's organic answers — they appear clearly labeled as sponsored, below the response. That's also why we pair paid placement with organic AI visibility work: the answer itself still matters.
Ads currently show to Free and Go tier users in the US, Canada, Australia and New Zealand, with OpenAI expanding to the UK, Mexico, Brazil, Japan and South Korea. Paid-tier subscribers don't see ads.
The pilot fee is $1,800 flat. For ad spend, we recommend a $1,500–3,000 test budget over the 30 days, paid directly on your own card. There's no platform minimum — CPCs are running around $3–5.
Paid ads buy labeled placement in relevant conversations — fast, measurable, off the moment you stop. GEO (generative engine optimization) earns organic citations in the AI's actual answers — slower, compounding. We lead with paid because it's measurable in 30 days; GEO reviews are included in ongoing management.
No. The audit is free, the pilot is a one-time flat fee, and management is month-to-month — cancel anytime. We also never hold your ad budget; spend goes on your card, in your own ad account, which you keep.
Through OpenAI's Conversions API wired to your Shopify revenue — not clicks or impressions. Every weekly email shows spend, revenue attributed, and what we're changing next. If the numbers don't justify scaling after 30 days, we'll say so.
15–20 real buying prompts. Your appearance rate vs. your top 3 competitors. In your inbox within 48 hours.
Or email your store URL to info@runitagency.online